Sharing a great video from @1zenmom. I like this video because it articulates what is hard to explain to some – that is that we are presently sitting in a revolution – a shake-up as grand as the industrial revolution, information age, etc. Sometimes it is hard to explain how social networks / web 2.0 are shaking up every business model – especially to those who have yet to personally adopt these emerged platforms.
Powerful video: Social Media REVOLUTION explained
September 15, 2009
1 Comment | 
Branding, customer experience, Facebook, social networks, twitter, web 2.0, youtube | Tagged: social media 101, web 2.0 | 
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Posted by Laurie Dillon Schalk
The MAGIC of social media: watch this video pls
August 18, 2009I love my peeps! Please watch this amazing song produced by Maggie, a volunteer member of the growing Scotiabank BuskerFest social media team! This is the kind of magic I was hoping for and we are getting it in spades.
Scotiabank BuskerFest starts this Thursday Aug. 27th at noon.
Leave a Comment » | Charity / volunteer, Crowd Wisdom, Facebook, fans / loyalty, social networks, youtube | Permalink
Posted by Laurie Dillon Schalk
Youtube.. ah let me count the ways
July 23, 2009A fantastic wedding video. I love it when people dance like nobody’s watching.
Leave a Comment » | youtube | Permalink
Posted by Laurie Dillon Schalk
Air New Zealand YouTube video hitting 3M after two weeks
July 5, 2009Okay – so its no Susan Boyle video (in reality content nor growth) – but Air New Zealand has taken the air flight safety video up a big notch with its body painted staff giving a revised safety video.
I’m certain any customer experience mapping (a.ka. figuring out the customer interactions including the boring painful interactions of in flight experiences) would uncover some issues around air flight safety explanations – so it is interesting to see Air New Zealand take this experience up a notch.
Interestingly, Air NZ are doing a great job of reusing content assets by uploading to youtube and allowing some viral eyeballs from youtube. How many times have I tried to get my own companies to think about the reuse of assets online. I’m not suggesting posting print grocery flyers online in pdf format (egad – does that actually work?) but using youtube for video is a fantastic reuse.
I’m happy for the body painter that Air NZ is exposing (excuse the pun) the video outside of those who fly Air NZ.
Leave a Comment » | Branding, customer experience, youtube | Permalink
Posted by Laurie Dillon Schalk
