I received an internal memo yesterday announcing the removal of some of our fax machines at the office.
it has been determined that we have more fax machines than required.
Poor fax machines. Off to recycling heaven. Rest in peace machine. Oh we will keep a few oldies knocking around.. the memo continued..
We will continue to have faxing capabilities on our photocopiers. Also, a few standalone fax machines will remain in service to serve as backups in the event photocopiers are out of service
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social networks | Tagged: changing technology, death of fax machine, fax | 
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Posted by Laurie Dillon Schalk
I was recently asked to present at My Charity Connects – an annual sold out conference helping non-profits understand how to use emerging technologies for social good. I had a tough mandate – the conference organizers had pre-sold the topic “Developing a Digital Roadmap” – intended to be an advanced topic - to which 60 people signed up – all before I was asked to be a speaker. The topic was a good one and, in my experience heavily in demand, and so I was pleased to get @canadahelps (Amy)’s call.
Truthfully, I find it tougher to speak on strategy development versus any random social media topic. It is a topic that runs the risk of being dry, difficult to explain, hard to share frameworks, and perhaps at risk of presenting motherhood.
Motherhood like this – what is strategy? (then I visually depict the gap to a future goal ..e.g. revenue/profit)
Right or wrong – I always perceive non-profit audiences to be generous and forgiving and so, I boldy looked adding the frameworks that have both shaped my thinking over my career or included ones that I’m still working on.
The first is the concept of consumer expectations – that there are basic, satisfying and differentiating expectations (experiences) that a consumer has.
Basic expectations are experiences that must exist for consumers to do business with you. Without them, consumers will leave your franchise. This may include presence in social media channels, response and interaction. Satisfying expectations make consumers happy but do not grow market share. So businesses should not over-invest in these areas. Finally, differentiating experiences are ones that consumers would switch brands, competitors for.
Of course – this framework begs the question on what qualifies as a basic, satisfier & differentiator experience. So the next chart was my “social media maturity” framework – that I’ve been futzing with for a number of months.
I welcome your thoughts & feedback – see below for the slideshare link…
[human moment: notice this post date of June 15 is earlier than my published date of July 21st? I have tons of posts stilling in draft format.. dying on the vine.. so I'm going to just publish shorter thoughts as my twitter cannabalizes my blogging and my work cannabalizes my twitter. :-0]
Leave a Comment » | customer experience, digital strategy, social networks | Tagged: customer expectations, digital strategy, how to develop a digital roadmap, how to develop a digital strategy, mycharityconnects, strategy lesson | Permalink
Posted by Laurie Dillon Schalk
I’m liking these social networks recognizing the role that early adopters play in supporting & growing the company. I just received a little thanks / achievement notice from 
@klout.
In March 2011, I received a lovely message [here] from Reid Hoffman, CEO of Linkedin, @quixotic, for being among the first 100, 000 out of 100 million members (I’m in the first 0.03% of members). Though - I think he could have created a stronger message, upped the game against Facebook and created long lasting buzz by giving the first 100, 000 members some stock options….
Leave a Comment » | influence, social networks | Tagged: 000 members, first 100, influence, joe fernandez, klout, linkedin, Reid Hoffman, rewarding early adopters, social reward, thank you | Permalink
Posted by Laurie Dillon Schalk
Often self absorbed in my own digital strategy work – I sometimes forget far I’ve travelled and the level of transition the advertising industry is in over digital strategy.
I’ve been doing digital strategy for years – though at IBM, we called it e-business strategy, then marketing strategy, then customer experience strategy & design and now, due to how broad digital has become, digital strategy. (I know.. its really just strategy but to limit scope, allow for digital).
When asked what a digital strategy is – my elevator answer is that digital covers mobile, social, web, apps, etc. and strategy is the ‘how’ to achieve a gap between where a company or brand is currently and where they want to go. Arriving at a digital strategy & plan is more complicated than I’m making it sound but essentially it is a gap analysis done right. (not minimizing the difference between strategy and good execution). Simpler – I say that digital strategy is identifying which of the 20 digital opportunities facing a business are the right ones for business, brand and marketing. (long elevator ride right!)
Back in late 2009 – early 2010 – I thought myself quite progressive by labelling myself a digital strategist but the actual role, its qualifications, the job description and deliverables are much confused today.
And this was the topic of tonight’s discussion with a meeting of the minds with Paul Crowe at Bnotions , @pcrowe – a growing dev/strategy/start up into cool mobile, game things +. Among the audience – @Ianbarnett, @michaelnus and Rick Jacobs – all very bright, articulate and seasoned folks.
Couple great gems coming out of our dicussion.
1. we debated over a framework for developing a digital stategy. It was a different lense than I’ve used but it actually worked well and I’m grateful to see a new perspective.
2. we spoke about a digital strategist being a rather senior, long tail digital/strategy experienced individual – though not to say that there isn’t a need for junior strategists and career path for this senior role.
3. there are tiers to digital strategy – that sometimes the deliverable is large and other times quite small. (or the timeframe to complete is tight)
4. I spoke of the role of a digital review or business review plays in arriving at a digital strategy. A digital strategy often has optimization of existing digital assets as a goal and this is only best understood by reviewing performance.
5. I also spoke of how the strategy needs to be separated from the plan – which is what my own ad agency/planning department has teased out of me – forcing a focused strategy from the planning/roadmap stage.
Anyhow – the popcorn is ready.. I welcome your thoughts on the matter.
Leave a Comment » | digital strategy, social networks | Tagged: digital strategist, digital strategy | Permalink
Posted by Laurie Dillon Schalk
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