The greening of profiles – Mousavi’s silent & powerful support

June 17, 2009

I noticed on my twitter feed that some profiles were turning green.  They were with folks across the globe and not necessarily connected.  Something is up.   I blasted my question out on twitter.     There is a twitter campaign to change avatars to green in support to Mousavi’s 2009 presidential campaign for the Iranian election.   Ah..

I love how people figure out new ways to support their values & beliefs silently but powerfully.  The green profile is very noticable on my tweetdeck as I start to see a collage of green among the tweets.  This is a first that I’ve seen in social networking.  Check out twitter’s #iranelection for more.

tweetdeck turns green as Mousavi's support colours twitter

tweetdeck turns green as Mousavi's support colours twitter

I’m still learning about the Iran Election, Mousavi and the power social networking is having.  I did listen to CBC today with interest on how the Iranian government is trying to cut off access to social networking sites.  Facebook and Twitter are blocked as are opposition websites – as are dial up phone communications.  Interestingly though – CBC says in an article titled “Iran blames US for bitter post election dispute”:

Iranian websites, as well as blogs, Facebook and Twitter, have been vital conduits for Iranians to inform the world about protests over the apparent landslide victory for Ahmadinejad.

All three of Ahmadinejad’s challengers in Friday’s election have alleged fraud after results showed the president winning by a 2-to-1 margin.

Added note:  See @scribblegirl  who writes #helpiranelection – show support for democracy in Iran add green overlay to your Twitter avatar with 1-click – http://helpiranelection.com/


Domino’s unlikely lesson for employees

April 20, 2009

I’ve been thinking about the Domino’s pizza issue.  Surely to god thirty somethings understand the power of youtube and mass audiences.   And yet, like winning a lottery, I’m sure both Micheal and Kristy, the two Domino’s employees who released the gross pizza videos on youtube, never imagined their little video would get such a large audience (and $7,500 bail out, and lawsuit pending and maybe difficult employment for a good 10 years).   

A lot of folks have written about the marketing lessons for Domino’s  – the same old ‘you must listen and act on the conversations’ (which I subscribe to) and yet, there is a major policy & procedural lesson here for companies and employee alike.   I wonder what kind of company wide acknowledgement Domino’s had that social medias will be used by employees and that there should be guidelines around the use of social media.  Of course, I’m sure blogging guidelines wouldn’t have stopped a stupid pizza prank but I am left wondering how many companies acknoweldge what is common activity for their employees.

On the employee side – knowledge about their impact on the customer experience and brand reputation in the 2010s should be a part of employee onboarding.

Sometimes I think news must be pretty slow for news agencies to pick up on such a lame story and yet, the impact of this video is stunning – tons of customers have reportedly called into Domino’s since and sales.. it would be interesting to understand sales impact in that town, region, etc.   The videos bring question into quality control, employee training, morale, food safety.


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