Once every few months @RickWolfe and I host a #SoMeNite; a night of exploration around Social Media’s maturity.
It started off as an effort to gain industry input into the development of an open sourced framework for accessing an organizations’ maturity in social media. Though the framework has been well received and adapted/modified by the fine folks participating in our round tables, it has also become a conversational spring board for the most recent, topical issues that businesses face in social media.
I couldn’t possibly cover the entire discussion, but I can share some interesting themes:
- Can you imagine the death of facebook? google, etc
- How do you drive social thru the organization?
- Related to this, the issue of restricted social media access within an enterprise. [see @schnitzelboy's post - about the restricted use of social media within the enterprise -- "What Star Wars teaches us about Social Media at work"]
- The difficulty in managing social media and employees participation within it (@EdLynne states – what of organizations with 32, 000 employees?)
- The importance of including social aspects to product builds – as @simonsmith stated – angel investors will not invest in anything that does not have a social component.
- The idea that some people / some brands are not “‘social by nature” (e.g. health brands that consumers rely on anonymous search not social for learning)
- Does social jump the cue in customer service?
- A beautiful comment by @xsabaa on whether or not we would pay a premium for an anonymous profile.
- @xsabaa also commented on the existence of brand fear as the consumer is sometimes a bully in social.
- And did you know that it takes only 25 letters to move legislation? via @judyforce
- Managing a community – with insight from @tanyasays
- the multiple administrators issue
- the explosion of social networks to manage but social media marketing teams have stayed the same size
- the need for brands to go into the messy personal territory within social (lovely idea from @xsabaa)
- role of the ^ – moderator identifier within community management
- And – within our evening attendees, some agreement that the term “maturity” is premature in describing social media.. [consistent with an earlier #SoMeNite – Is it premature to talk about social media maturity?“