Catchy video from @ajenkins. Thanks!
are you swimming with the current?
November 17, 2009
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Posted by Laurie Dillon Schalk
Creating exponential growth
November 5, 2009I’ve been very intrigued by exponential growth and its typical the hockey stick pattern.
Exponential growth patterns have held true in many social networking sites or applications’ adoption and understanding this better might be key to architecting a desired consumer behaviour like the internal adoption of a community or collaboration tool or fostering social networking growth for an organization or event.
With the right integrated marketing support, right engagement strategies and adequate lead time, marketers can architect constant growth and, over time, experience exponential growth. But the supports need to be present -
- Integrated marketing support – god! if digital didn’t already suffer from a lack of integration with traditional media, now arrives social media which needs to be part of PR, operations, communications and much more. It has to be clever integration too because the social media presence is not a broadcast of other medias. Here is a post on my woes.
- Engagement strategies – I’m not convinced there is enough thought given to how to create a strategy or environment where sharing is made easy, is built into a campaign and consumer contributions are encouraged and valued. Mitch Joel, Twist Image, once tweeted or said somewhere that viral is a result – and I always liked that distinction because people try to sell ‘viral marketing’ but not everything ‘goes viral’. That said, there are some elements that need to be planned in order to make viral easy and happen if the idea, content, widget is gonna go viral.
- Adequate lead time – Importantly, if the wrong amount of time or support is given to marketing – then all we see is the first half of social media exponential growth – which isn’t impressive because the BOOM hockey stick hasn’t taken off. Wouldn’t it be cool to measure the first half of the hockey stick and have alarm bells go off when an exponential growth pattern is established! I’d like that.
I found a great discussion on exponential growth on Youtube.
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Posted by Laurie Dillon Schalk
How to set up your account & privacy settings for Linkedin
November 3, 2009I am often asked how to set up linkedin’s privacy settings in order to maximize profiles for being job found and candidate considered. To make this easier for the individuals who attend my ‘Using Social Media for Job Search” presentations, I have made a handout of my personal settings as a reference guide for job searchers. Simply follow my settings to set up your account in Linkedin. [note: this is available in slideshare under my linkedin profile]
1. In Profile Settings: Make your profile public
For job searching – you will need to open up your public profile so that prospective employers and recruiters can find you.
Make your profile photo visible and display the full profile information. On the next page, you will see which items you can check off for public publishing. I recommend checking off EVERYTHING while you are job searching. Once you have a job – you can scale it back.
2. Network updates: Maximize your view on what your network is doing
In your home page settings area of your account settings – you can manage your “NETWORK UPDATES”. This area is where you control what updates you receive on all your connections. If you are job searching – then choose a high number of updates that you would like to see on your home page (see below little pull down menu with the no. 25). Then choose to see all the updates.
Networking in 2009 is about interacting and engaging. Good interactions have good graces; engage about other people’s new news. You see someone get a new job – congratulate them. Increase your network size by following what others are doing.
3. Privacy Settings: Manage what others see about your activities.
This section holds some of the most important settings. You want to control what changes or activities other people can see.
3.1 Profile Views: Who views your profile?
On your home page, linkedin tells you how many people have viewed your profile. Watch these numbers improve as
you develop your profile and connections!
Beyond recruitment searches, the viewings are also driven by your status and news updates, your participation in any questions & answers as well as key terms that are picked up in key word searches (in your profile, in the summary, in the specialties listing).
When you click on “see more” – you can see five profiles of who viewed your profile. How much you see below depends on the privacy settings for the individual.
4. My Network: Using your network
The last setting is under “my network”. At an initial pass, some recruiters or opportunities filter out those who are not looking for a job or contract positions. Leave yourself open.
Good luck in your job search.
I trust that you’ve found this file helpful in setting up your Linkedin account. Please feel free to drop me a line on how you are doing.
- Laurie Dillon-Schalk @ldillonschalk
This handout was prepared by Laurie Dillon-Schalk to share with newcomers to Canada and people in transition for employment resource agencies funded by Employment Ontario.
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Posted by Laurie Dillon Schalk
