Comments on: The tough questions I get on the value of Social Networking http://socialwisdom.ca/2009/10/19/the-tough-questions-i-get-on-the-value-of-social-networking/ - Helping companies and non-profits use the web and social media wisely Tue, 10 Jan 2012 13:38:46 +0000 hourly 1 http://wordpress.com/ By: daviding http://socialwisdom.ca/2009/10/19/the-tough-questions-i-get-on-the-value-of-social-networking/#comment-200 Sun, 25 Oct 2009 02:16:01 +0000 http://socialwisdom.ca/?p=675#comment-200 While my personal visibility on the web (including LinkedIn) is relatively high, I can understand that more traditional (and mature) business people don’t initially see the value.

One challenge that I present to colleagues is: will someone be able to find you, if you retire or change companies? If a person only has a corporate e-mail address, he or she will become invisible at the point the institutional relationship ends.

I encourage friends and colleagues to manage their web personas. That’s not to say everyone has to make all personal information completely public. This does reflect, however, that e-mail has become more common that handwritten notes on personal letterhead these days.

LinkedIn does have the feature of providing routes to contact through multiple degrees of separation (e.g. friends of friends), which is something beyond Facebook. Social media isn’t just for kids anymore. I notice a rising interest from retirees … so senior executives may be just a few years away from wanting to remain in touch.

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