Comments on: Measuring social media’s ROI performance and mtg with David Beaton, Custometrics http://socialwisdom.ca/2009/09/27/measuring-social-medias-roi-performance-and-mtg-with-david-beaton-custometrics/ - Helping companies and non-profits use the web and social media wisely Fri, 17 Feb 2012 13:02:51 +0000 hourly 1 http://wordpress.com/ By: daviding http://socialwisdom.ca/2009/09/27/measuring-social-medias-roi-performance-and-mtg-with-david-beaton-custometrics/#comment-187 Tue, 29 Sep 2009 18:08:18 +0000 http://socialwisdom.ca/?p=638#comment-187 Thanks for refreshing me on the work that David Beaton has been doing at Custometrics. I met David through the heyday of “scanner data” — when the ability to collect point-of-sale transactions — came to the fore with frequency programs. This was new to marketing at the time.

So I shouldn’t be surprised to see that Custometrics is applying its expertise towards understanding data around social media. Marketers now have a new data source — social media — in addition to more mature sources such as direct marketing and advertising effects. The medium may be new, and the quantitative techniques can be extended … so it’s just a matter of getting enough intelligence together so guide decision-makers down the right path.

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